Commercial Decision Infrastructure

Target Account Decision Kit

A manual evidence framework for deciding which B2B accounts deserve sales capacity.

Evidence before judgment.

  1. Commercial case
  2. Evidence
  3. Counter-evidence
  4. Uncertainty
  5. Judgment

The kit

Decide which accounts deserve sales capacity.

Case file index

What is inside

Digital download · one ZIP file, delivered after purchase

  1. 01 Target Account Decision Sheet
  2. 02 Evidence card
  3. 03 Bounded research checklist
  4. 04 AI research prompts AI assists research. A human makes the judgment.
  5. 05 Fictional PASS / RESEARCH_MORE / KILL examples Examples are fictional.

Principle

Do not manufacture certainty.

Evidence, counter-evidence and material unknowns stay separate before a human judgment.

Evidence plus Counter-evidence plus Uncertainty leads to Judgment

  • PASS
  • RESEARCH_MORE
  • KILL